CKid

CKid x Level

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Devin Macon

Owner of Lightbulb Media Inc.

This proposal is for the creation of promotional video(s) for Level.  Details of the proposal is listed down below.

The new promotional video(s) will be fresh, unique and an exciting insight into the company of Level and their products.  I will be creating content that will be captivating for my audience, and new potential viewers.

Watching the video will give viewers an insight into Level's Smart Locks and other smart home products based on my positive perspective using your products.

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Project Details

GOALS

  • Create Dedicated Videos outlined in the Collaboration Details above based on agreed terms.
  • Increase exposure to Level products as well as Level as a brand driving awareness.
  • Showcase how Level are huge supporters with creating technology that is aimed at Home security that allow creators to create safely and why I fully support them as a company.
  • Provide creative unique content exclusively for Level/Best Buy to use for their own marketing and promotional use.

PROJECT DATES

  • October 21st 2023 - November 3rd 2023 (Collaboration 1&2)
  • November 6th - 17th 2023 (Collaboration 3)

MY COMMITMENT

  • You get my personal passion, all in on this project.  As well as the full creative efforts of myself with video filming and the post production process.
  • I only take on projects that align with my core values.  Because this allows for the collaboration and growth of the relationship to be genuine, authentic and not forced, which translate to film and onto the audience.
  • You will also receive my highest degree of passion and purpose that works above and beyond that makes my projects the greatest success it can be.  This is why I take pride in the projects that I embark on.

Level Lock+ Rap Digital Advertising Collaboration #1

Project Description:

This collaboration would consist of CKid creating a Tech Rap around the Level Lock+.  The video creation and original music creation will be focused on the Level Lock+.  The video and music will also be used for Level's digital advertising on the social media platform of their choice.

 

Deliverables:

1x Dedicated Video (16x9 aspect ratio)

1x Dedicated Video (9x16 aspect ratio) (No Additional Charge)

1x Special Surprise (No Additional Charge - My gift to you)

1x Dedicated Original Song

Unlimited Music and Video Licensing

 

Usage Rights:

Unlimited Music and Video Licensing Forever

 

Timeline:

Final Song & Video Completed by 10/23/23 for Review

Project Description:

This collaboration would include creating 2 unboxing video versions of the Level Lock+ Bundle Kit that would include me showcasing the Level Lock+, Level Connect, and Level Keypad.  One video version will focus on the product being available on Best Buy's website.  The Best Buy video asset would be used on BestBuy.com's Level Lock+ Bundle Kit Product Details Page (PDP).  The second video version will be created and focused and directed towards Level to be used for their own marketing purposes on any medium format.

 

Deliverables:

1x Dedicated Unboxing Video (16x9 aspect ratio) - Best Buy Version

1x Dedicated Unboxing Video (16x9 aspect ratio) - Level Version

 

Usage Rights:

Unlimited Licensing Usage Right For Best Buy Level Lock+ Bundle Kit PDP

 

Timeline:

Draft to be completed and delivered by 10/30/23 for Review.

Video Release Date 11/1/23 - 11/3/23

Level Lock+ New Bundle Kit Unboxing Collaboration #2

Level Lock Photo & Video Assets #3

Project Description:

I will be responsible for creating an assets folder that will contain high quality photos and video clips.  These assets can be used for any use that Level would like to use the assets for, including digital ads via Level's social platforms.

 

Deliverables:

  • Photo Assets of the following:
    • Level Lock+
    • Level Bolt Connect
    • Level Connect
    • Level Keypad (both color options)
    • Level Keycard
    • Level Keycard Mini's
    • Level App
  • Video Assets of the following:
    • Level Lock+
    • Level Bolt Connect
    • Level Connect
    • Level Keypad (both color options)
    • Level Keycard
    • Level Keycard Mini's
    • Level App

 

Usage Rights:

Unlimited Licensing Usage Rights

 

Timeline:

November 6th - 17th 2023

Collaboration Details

Examples of Work

Best Buy Back To School Campaign

This was a collaboration between myself and Best Buy on their Back To School campaign.  In this video I surprised a college student with a complete back to school makeover.  This was a huge success with Best Buy for their Back To School Campaign.

Herman Miller/Logitech

Campaign

This is a Rap Tech Style video created where I showcase all of the features of the Herman Miller Aeron Gaming Chair.  By receiving exclusive access to get hands-on with the unreleased product I was able to create something extremely unique within the Tech space for a gaming chair.  This video was able to generate over $50,000 in sales during this campaign.

Hitting The Street Series

Campaign

This was a series that I did on my channel where I would give back to everyday hard working people as a fun and creative way of giving back to people.  This was by far my favorite video to create.

Sony Playstation New Gaming Earbuds Campaign

This is a collaboration between Sony Electronics and Sony Playstation where I created a video around their new Sony Gaming Earbuds.  By having access to these devices I was able to create something unique and different that was trendy, attractive, and engaging within the gaming audience.  Currently this campaign has generated over $7,500+ in sales from it's initial release and counting.

Collaboration #1 & #2

Total Project Cost:

$30,000

Collaboration #3

$7,500

*desired payment terms: net 30-60