CKid
CKid
Owner of Lightbulb Media Inc.
This proposal is for the creation of promotional video(s) for Eero. Details of the proposal is listed down below.
The new promotional video(s) will be fresh, unique and an exciting insight into the company of Eero and their products. I will be creating content that will be captivating for my audience, and new potential viewers.
Watching the video will give viewers an insight into Eero's Home Routers and Wi-Fi 7 capabilities based on my positive perspective using your products.
Project Description:
This collaboration would consist of CKid (Devin) creating a Weekly Episodic Road Show called "The Route" where Amazon/Eero would partner with CKid to create 10 episodes within the 1st Season that would be featured on Eero's social platforms. The main purpose of the show would be to highlight the amazing benefits of Wi-Fi 7 with the Eero Max 7 in real world use cases.
The show would consist of the following details:
Each episode would consist of CKid being the host where I would travel to different cities within the US where I would meet with small local businesses (Coffee Shop, Juice Bar, Law Firm, Clothing Boutique, Dentist Offices,...etc), Other Youtube creator friends within their residential homes. The show would be broken up into 3 different segments.
Segment 1 (The Introduction): In this segment, I would sit with the owner of the small local business and get a full understanding of their business to introduce to the audience. Then I would ask them what router they are currently using for internet connectivity that runs their business and if they've heard of Wi-Fi 7 and explain the benefits of how it can impact their business for better productivity.
Segment 2 (The Install): In this segment of the episode, I would be responsible for installing the Eero Max 7 router within their setup while showing them and the audience watching just how easy it is to upgrade their current router to the new standard.
Segment 3: (Observe + Final Interview): In this segment I would film the owner of the business or home working within their space and provide more information about based on the type of buisness they have and how it can benefit them. Then I would do a final sit down interview with the owner and ask them with using the newly installed Eero Max 7 router how they are liking it, and have they noticed a difference in speed and reliability as well as how do they feel about the easy setup, and close out the episode.
To engage the audience we can put up polls of of having the audience guess what cities I would be visiting next to help promote the next episode.
The Goal:
The goal for this show would be to showcase how accessible the new standard of Wi-Fi 7 is no matter if it's for residential potential customers or local or small businesses. Also the purpose is to inform people of the benefits of the Eero Max 7 and how it can improve your everyday life when it comes to being more productive, having faster speeds, and more reliable internet connection to help aid you in your day.
Deliverables:
10 Episodes - Season One (16x9 aspect ratio)
10 Episodes - Season One (9x16 aspect ratio for TikTok and Instagram Reel Vertical Video Format)
High Quality Edited Videos
Usage Rights:
Unlimited Usage Rights - Eero/Amazon would own 100% of the footage for their own marketing needs. With granting me a licensing right to be able to use for my own marketing purposes.
Timeline:
Project Can Begin Filming As Early As April and can be completed filming by June/July.
Video Editing Timeframe July / August - September
Episode 1 To Release Starting October - December (which would be content that would run for the holidays and can be used to run as ads during the holiday season to increase sales for the Eero Max 7.
Project Description (Part 1 of Series):
This collaboration would include CKid (Devin) creating a video for his Youtube platform, TikTok, and Instagram Platforms where CKid (Devin) will showcase me upgrading from my Amplifi Wi-Fi 6 router to the Eero Max 7 router. The purpose of this video would be to fully introduce the Eero Max 7 Router to my audience as well as showcase the benefits of why I'm upgrading in the first place, which would focus more on gaming needs which I have a strong gaming audience that it would be relatable to.
This video would consist of the following:
1) Introducing Eero, the company, and the Eero Max 7 Router to my audience with showcasing the product and why I decided to upgrade.
2) How easy it is to install and setup the Eero Max 7 router from a hardware and software perspective using the app.
3) CKid would discuss in a unique fun creative way why it's important for people to understand the benefits of having Wi-Fi 7 in their everyday lives.
Deliverables:
1x Dedicated Youtube Video
1x Dedicated TikTok
1x Dedicated Instagram Reel
Usage Rights:
Licensing Usage Rights
Timeline:
Project Can Begin Filming In March 2024
Video Release Date March 2024
3 Part Series
Project Description (Part 2 of Series):
This collaboration would include CKid (Devin) creating a video for his Youtube platform, TikTok, and Instagram Platforms where CKid (Devin) will showcase me discussing me using Wi-Fi 7 speeds for Gaming and Streaming and the benefits it offers for the gaming community and why it's important to consider upgrading to the Eero Max 7 router.
This video would consist of the following:
1) I will be speaking about the using Wi-Fi 7 when it comes to gaming handhelds like the Playstation Portal, ASUS ROG Ally, Steamdeck, which are all gaming handhelds that require great Wi-Fi in order to be able to utilize those handhelds to get peak performance. I want to showcase to people how switching over to Wi-Fi 7 and the Eero Max 7 router how it has improved my gameplay performance from handhelds as well as Gaming consoles like the PS5 and XBox.
2) Another avenue I will discuss in this video will be around streaming. Streaming is a huge part of the gaming community and I would like to discuss the benefits of having Wi-Fi 7 and how it can impact streaming with being able to get higher connection speeds that is more reliable and including lower latency when gaming which is huge for first person shooter games like Call of Duty and Fortnite, which are very visible games played by millions daily.
Deliverables:
1x Dedicated Youtube Video
1x Dedicated TikTok
1x Dedicated Instagram Reel
Usage Rights:
Licensing Usage Rights
Timeline:
Project Can Begin Filming In March 2024
Video Release Date March 2024
Project Description (Part 3 of Series + Ongoing Monthly Series):
This collaboration would include CKid (Devin) creating a video for his Youtube platform, TikTok, and Instagram Platforms where CKid (Devin) will showcase me collaborating with ASUS, and NZXT on PC Builds where the motherboards I choose for the builds are Wi-Fi 7 capable. The objective would be to build out the PC and draw in the viewership and from there I will run speed test on the new build and have Eero be the main sponsor in this Part 3 as well as become a sponsor of the series where I would build a new PC once per month that would feature the Eero Max 7 as my go to router I'm connecting to for all of my builds because of the top speeds and reliable performance. This will give great visibility to the Eero Max 7 through the PC Gaming Community, where the main goal would become visibility and driven sales.
This video would consist of the following:
1) In this final series it would also be the kickoff to a new Custom Gaming PC Build series that will be a monthly series where I build out custom PC's on the channel in collaboration with large PC component brands like ASUS, Intel, NZXT, Gigabit and others. However for the part three of the series I would build the ASUS PC using a Wi-Fi 7 enabled motherboard and using the Eero Max 7 I would showcase it as my ongoing router that I'm currently using within my studio/home for my PC Build.
Deliverables:
1x Dedicated Youtube Video
1x Dedicated TikTok
1x Dedicated Instagram Reel
Usage Rights:
Licensing Usage Rights
Timeline:
Project Can Begin Filming In April 2024
Video Release Date April 2024
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