CKid

CKid x Razer

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Devin Macon

Owner of Lightbulb Media Inc.

This proposal is for the creation of promotional video(s) for Eero.  Details of the proposal is listed down below.

The new promotional video(s) will be fresh, unique and an exciting insight into the company of Razer and their products.  I will be creating content that will be captivating for my audience, and new potential viewers.

Watching the video will give viewers an insight into Razer's product capabilities based on my positive perspective using your products.

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Project Details

GOALS

  • Create Dedicated Videos & Livestreams outlined in the Collaboration Details above based on agreed terms.
  • Increase exposure to Razer products as well as Razer as a brand driving awareness.
  • Showcase how Razer are huge supporters with creating gaming tech that is aimed at amateur or pro level gamers and why I fully support them as a company.
  • Provide creative unique content exclusively for Razer to use for their own marketing and promotional use for the agreed upon usage timeframe.

PROJECT DATES

  • March 2025 - March 2025

MY COMMITMENT

  • You get my personal passion, all in on this project.  As well as the full creative efforts of myself with video filming and the post production process.
  • I only take on projects that align with my core values.  Because this allows for the collaboration and growth of the relationship to be genuine, authentic and not forced, which translate to film and onto the audience.
  • You will also receive my highest degree of passion and purpose that works above and beyond that makes my projects the greatest success it can be.  This is why I take pride in the projects that I embark on.

eSports Razer Product Line-up Collaboration

Collaboration Details

Project Description (Gaming w/ Mouse & Keyboard For The First Time):

This collaboration would include CKid (Devin) creating a video that would be centered around me using Mouse and Keyboard for the first time for one week straight for gaming.  This would be a challenge where I will tell my audience that I will not be picking up a gaming controller for 1 week and only game using Mouse and Keyboard while documenting the journey and progress.  During this challenge I would be using Razer eSports products that Razer would be looking to have promoted during this time.  I would be documenting and recording from Sunday to Sunday showing my progression each day and video journaling my thoughts.  

The video will be a great way to show that anyone with zero experience will be able to switch form Controller to Mouse & Keyboard using Razer products and become a eSports pro level gamer with just a little bit of time.  Also there will be some humor and raw emotions in the video for entertainment purposes like them in the beginning watching me get defeated in games due to my inexperience.  This would be great for clipping into short-form content extending the reach of the campaign further.

Also during my Livestream show I will be using Mouse & Keyboard to my strong gaming community who watches me game live every Monday, Wednesday & Friday.  This will add to the authenticity and proof to my audience that during this entire time I'm only using Mouse & Keyboard.  Plus this will be another avenue to promote Razer products multiple times during my 5+ hour streams.  

Deliverables:

1x Dedicated Video

3x Livestream Shows Promoting Razer Products while documenting journey.

1x Short-Form Video

 

Usage Rights:

3 - Months Full Usage Rights

 

Timeline:

Project Can Begin Filming In March 2025

Video Release: March 2025

Examples of Work

Best Buy Back To School Campaign

This was a collaboration between myself and Best Buy on their Back To School campaign.  In this video I surprised a college student with a complete back to school makeover.  This was a huge success with Best Buy for their Back To School Campaign.

Hitting The Street Series

Campaign

This was a series that I did on my channel where I would give back to everyday hard working people as a fun and creative way of giving back to people.  This was by far my favorite video to create.

ASUS/Thermaltake Gaming PC Campaign

This is a collaboration between ASUS and Thermaltake with showcasing their Gaming PC components for my 1st ever gaming PC.  This video was a huge success with my audience being very engaged into the content.  To date the video has gained over 66,000+ views, and over 2,000+ Likes.

Sony PS5 Slim

Campaign

This was a video that I created where I talked about and showcased the new Sony PS5 Slim gaming console that brought in over 704,000+ viewers, 15,000+ Likes and over 7,500+ new Subscribers.

Razer CES 2025

Campaign

This was a collaboration between myself and Razer on the products on display at CES 2025.  In this video I showcased a large range of new products existing and new coming out in 2025.  This was a successful campaign and well received by my audience.

Total Project Cost:

Deliverables:

  • 1x Dedicated Video

  • 3x Livestream Shows Promoting Razer Products

  • 1x Short-Form Video

  •    Product links in private                    Discord group

Collaboration:

eSports Razer Collaboration Packages

$8,000*

$7,000

Deliverables:

  • 1x Dedicated Video

  • 1x Short-Form Video

  •    Product links in private                    Discord group

$6,000

Deliverables:

  • 1x Dedicated Video

* preferred package