Project Description:
This collaboration would consist of creating engaging content for Anthros social media accounts. This would be a series called "The Sit Down" where I would attend conference events and go around asking random people to try out the Anthros Chair for the first time and give their raw reaction on camera. This would be a series that would consist of Mini Segments. Each episode would include 3 participants. So for example, at a single conference event we could potentially film 2 or 3 episodes in a day. It depends on how many participants we are able to get to be a part of the show.
1st Segment: The Introduction: This is where we would ask the participant their name and where they are from and what they do for a living. The purpose of this segment is so the viewers get to know the person and understand that they are no way a part of or work for Anthros.
2nd Segment: The Sit Down: This is where we would ask the participant to sit down in the chair while we record their initial reaction while we ask them random This or That fun questions. For example, Pancakes or Waffles?...etc. This segment would be for us to be able to capture their initial raw reaction of trying out the chair. Also asking them fun questions would be engaging to the audience and add relatability to it and humanize the brand of Anthros while also giving the participant a good amount of time in the chair for the last segment.
3rd Segment: Would You Sit In This Chair?: This is where we would ask the participant to stand up and I would ask him/her if they could see themselves sitting in this chair for long periods of time and recording that experience, and thank them for being on the show. And we could also give out $20 Amazon gift cards for the participants being a part of the series for their time.
Currently I've noticed that Anthros attends several conferences which I feel is an opportunity for creation of engaging content that resonates with the human non-corporate side of people. This would be content that would interact with real people that would garner real reactions to trying Anthros for the first time. This could be a series that is created on your social platform that would draw in organic traffic, growth, and a fan base that would humanize the brand and become relatable to the audience you are wanting to attract. For example, recently Antros attended "Parkers Seminar" which is a chiropractor event. My idea would have included to create video content where we would go around this conference floor and ask random people if they would like to have a seat and try out this chair that is made for creating a healthier lifestyle and record their raw initial reaction to trying it out for the first time. This is the type of content that would humanize a company and become something people would want to try or at least research because they resonate with the people behind the company vs just the brand. This is just an example, but this could be done at local businesses, dream hack, out on the street...etc. Anywhere that people are present that would give you the opportunity to become connected to people and be able to showcase that on your social platforms.
This video project would consist of the following:
1) Attending conferences and events with Anthros
2) Pre-Planning (Chair Rigging with Audio and Video)
3) Being the host of The Sit Down
4) 1 Cameraman
5) Editing & Revisions
Usage Rights:
Unlimited Usage Rights - Anthros would own 100% of the footage for their own marketing needs. With granting me a licensing right to be able to use for my own marketing purposes.
Timeline:
Project Can Begin Filming At The Next Conference or Trade Show.
Pricing:
All Pricing can be seen at the bottom of this page.
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