MY COMMITMENT

Deliverable #1 Video Idea

The type of video I plan on making that will be on my Youtube channel is the Ultimate Gaming Tech Desk Setup which will include a custom Klarna rap which my audience loves and is authentic to me and how my videos start off.  The Klarna collaboration will be mentioned within the first 10 seconds of the video in a creative way. This video will highlight me using Klarna's Pay in 4 feature to purchase the items that I will be showing in the desk setup.  In the beginning of the video I will showcase me using Klarna's app to create a collection of items that I plan on purchasing and how easy it is to set it up and browse to find products from your favorite stores and they can begin their search by downloading the app using the link in the description of the video, while also mentioning how if there are price drops it will notify you to save even more money.  This will highlight the application and how the audience can use the app.  Then I also want to showcase me actually using Klarna's Chrome plugin extension to checkout the products I added to my collection while talking about the Pay in 4 feature using the 2 companies I chose to shop from, and how you can split your purchase into 4 interest free payments being paid once every two weeks, and that there is also no credit checks.

Once the products come in I will talk about what I ordered and how I was able to get all of the things for a low bi-weekly price and state what that is.  And also mention that if you are worried about if you can return things explain and show how all of my items are tracked within the app and if you need to return something just report it and your payments will be paused and what you already paid will be refunded back to you with no hassle.

Once I walk through all of the items I purchased I will show the new setup and talk about the before and after of the project and as a CTA towards the end tell the audience they have to try Klarna for all their online shopping needs.

Deliverable #1(Dedicated Video)

One (1) dedicated YouTube video with caption and title to be posted on Collaborator’s channel, based upon the Klarna-approved Creative Direction.

• Video must educate consumers by sharing your shopping experience with Klarna. The testimonial should provide a deep dive into shopping with Klarna and how you used it during your latest shopping experience, highlighting the Pay-in-4 function.
• Video must be shot in 16:9 spec and be between three (3) to ten (10) minutes long.
• Video must include a CTA to “try Klarna now”.
• Video caption description must highlight your experience using the app and include a link to download the app.
• Content must not mention holiday shopping. Content should remain seasonless.
• Video title must naturally include Klarna.
• Klarna must be mentioned within the first ten (10) seconds of the video.
• Video must include the following primary messages: Pay-in-4 at any store in the app or shop directly with one of our Klarna partnered brands. Split your purchase into four interest-free payments. One payment every two weeks, and then you’re done. No credit score impact.  
• Video must include two (2) of the following features and secondary messages:
• Vibe Rewards Program: This is the Klarna rewards club. You earn rewards every time you shop with Klarna. Get a $5 welcome reward after you complete your first purchase.  Unlock rewards and perks like Amazon and Uber gift cards and discounts to your favorite shops.  $5 welcome reward at Amazon.com (requires one purchase as a member). Exclusive member perks, deals & discounts.Get pre-access to product drops.Earn Vibes on the dollar (1 Vibe = 1 dollar).Vibe is Klarna’s rewards clubCollections and Price Drops: Create your own collection of items you have your eye on in the app. And when that item goes on sale, Klarna will ping you with a notification. Deals: There is a whole section in their Klarna app that shows the latest deals and discounts from your favorite brands and retailers. Returns: If you shop with Klarna, all your orders are tracked in their app. And if you want to return an item, just report it and they’ll pause your payments on the items you want to return.

Deliverable #2(1st 26-second video)

One (1) 26-second video, based upon the Klarna-approved Creative Direction.

• Video must be shot in 16:9 spec and be 26-seconds long.
• Video must be different from the aforementioned YouTube video Deliverable.
• Video must include the following primary messaging: Klarna app is an all-in-one shopping app. The Klarna app makes it easy to shop for your favorite retailers and stay on top of the latest trends by automatically splitting your purchase into four easy payments.
• Pay-in-4 at any store using the app.Pay-in-4 has no credit score impact, no interest, no catch.
• Video must include the following secondary messaging:You can even use the Klarna app to Pay-in-4 in stores. Klarna also has integrated retailers where you can use Klarna directly at checkout on their websites.
• Video must mention Klarna within the first three (3) seconds.Video must mention holiday shopping.
• When speaking about the products you bought, you should mention the brand and product, e.g., Samsung Frame TV.
• You must include a CTA to “download the Klarna app now” or “get the Klarna app today”.

Deliverable #2 Video Idea(1st 26-second video)

This video will start off with me sitting on my couch in my office and I will say something while on my phone "Crazy how the holiday's are here already, I need a place to go that's easy to shop for my holiday shopping" then I'll yawn like I'm sleepy and fall asleep and go into a dream.  Then the second part of the video would be in the dream world where I'm rapping about using the Klarna app as an easy all in one shopping app with the latest trends, how you can use the Pay in 4 feature (Online and In-store) and that there is not credit score impact, no interest (if paid on time), and showcase all of the major retailers people can shop from. And end the rap with something around "download the Klarna app right now"  Then once the short rap is over it will cut back to me on the couch waking up with Klarna app open on my phone and me saying "it's time to get this shopping done" and get off the couch and walk out of frame.  This open space will allow Klarna to add branding there if they would like.

Deliverable #3(1st 12-second video)

One (1) 12-second cutdown video, based upon the Klarna-approved Creative Direction.

• Video can be a cutdown or shorter version of the 26-second video with the same requirements.
• Video must be shot in 16:9 spec and be 12-seconds long.
• Video must mention Pay-in-4 with no interest at any-store in the klarna app and holiday shopping.
• When speaking about the products you bought, you should mention the brand and product, e.g., Samsung Frame TV.
• You must include a CTA to “download the Klarna app now” or “get the Klarna app today”.

Deliverable #3 Video Idea(1st 12-second video)

The video will have the same visual idea form Deliverable #2 just will be cut down shorter to 12-seconds and meet the Deliverable 3 needs.  

Video idea from above - This video will start off with me sitting on my couch in my office and I will say something while on my phone "Crazy how the holiday's are here already, I need a place to go that's easy to shop for my holiday shopping" then I'll yawn like I'm sleepy and fall asleep and go into a dream.  Then the second part of the video would be in the dream world where I'm rapping about using the Klarna app Pay in 4 feature (Online and In-store) , no interest (if paid on time), and showcase all of the major retailers people can shop from. And end the rap with something around "download the Klarna app right now"  Then once the short rap is over it will cut back to me on the couch waking up with Klarna app open on my phone and me saying "it's time to get this shopping done" and get off the couch and walk out of frame.  This open space will allow Klarna to add branding there if they would like.

Deliverable #4(2nd 26-second video)

One (1) 9:16 26-second video, based upon the Klarna-approved Creative Direction.

• Video must be shot in 9:16 spec and be 26-seconds long.
• Video must use the same messaging prompts as the 16:9, 26-second video.
• Video must not be a cut-down of of the aforementioned TikTok Deliverable.
• When speaking about the products you bought, you should mention the brand and product, e.g., Samsung Frame TV
• You must include a CTA to “download the Klarna app.”

Deliverable #4 Video Idea(2nd 26-second video)

The idea behind this video will be a conversation between 2 people (both characters played by me).  Character 1 (Klarna) and Character 2 (CKid) will be having a conversation back and forth about shopping for the holiday's.  This will be a quick skit where I (CKid) will be on my phone looking for a good place to do all my upcoming holiday shopping.  Then walks in Character 1 (Klarna) with phone in hand saying something like "I'm a good option" and begin explaining all of the benefits to using Klarna going back and forth through conversation with me (CKid) in a natural conversation that will be entertaining and informational while providing the points asked to be mentioned in the required deliverable.

Deliverable #5(2nd 12-second video)

One (1) 9:16 12-second cutdown video, based upon the Klarna-approved Creative Direction.

• Video can be an exact cutdown or shorter version of the 9:16 26-second video with the same requirements.
• You must mention Pay in 4 with no interest at any-store in the Klarna app and holiday shopping in the cutdown.

Deliverable #5 Video Idea(2nd 12-second video)

The video will have the same visual idea form Deliverable #4 just will be cut down shorter to 12-seconds and meet the Deliverable 4 needs.  

The idea behind this video will be a conversation between 2 people (both characters played by me).  Character 1 (Klarna) and Character 2 (CKid) will be having a conversation back and forth about shopping for the holiday's.  This will be a quick skit where I (CKid) will be on my phone looking for a good place to do all my upcoming holiday shopping.  Then walks in Character 1 (Klarna) with phone in hand saying something like "I'm a good option" and begin explaining all of the benefits to using Klarna going back and forth through conversation with me (CKid) in a natural conversation that will be entertaining and informational while providing the points asked to be mentioned in the required deliverable.

Deliverable #6(Instagram Reel w/ In-Feed Preview)

One (1) Instagram Reel with in-feed preview or video in-feed post to be posted on Collaborator’s channel, based upon the Klarna-approved Creative Direction.

• Asset should introduce the Klarna app and Pay-in-4 and create a CTA to drive them to your YouTube video to learn more in your link in bio.
• Video should highlight the benefits of using Klarna for all shopping experiences.

Deliverable #6 Video Idea(Instagram Reel w/ In-Feed Preview)

The idea behind this video will be a conversation between 2 people (both characters played by me), which will be very similar to my Deliverable #5 but with a different conversation.  Character 1 (Klarna) and Character 2 (CKid) will be having a conversation back and forth about me needing to change up my desk setup. This will be a quick skit where I (CKid) will be looking at my current desk setup and just not being happy about it.  Then walks in Character 1 (Klarna) with phone in hand saying something like "I might be able to help you out with that" and begin explaining all of the benefits to using Klarna going back and forth through conversation with me (CKid) in a natural conversation that will be entertaining and informational while providing the points asked to be mentioned in the required deliverable then cutting to black right before the Final project reveal is shown which will make them want to see the final reveal and head over to the video which will be linked in the bio of my IG page.

Deliverable #7(TikToc)

One (1) TikTok video to be posted on @klarna TikTok channel, based upon the Klarna-approved Creative Direction.

• Video must include the following primary messaging: Pay-in-4 at any store in the app or with one of our partnered brands.
• Split your purchase into four interest-free payments
• One payment every two weeks, and then you’re done. No credit score impact.
• Video must be high-quality, crisp and eye-catching.Audio may consist of voice-over or royalty-free music.
• Video must be shot in 9:16 spec and be a minimum of 30-seconds long, but no longer than one (1) minute.
• Video must be quick and to the point about what you love most about Klarna. Video must be optimized for paid media (keep text above ad captions) and use native features like text overlays and emojis.
• Video can be similar to the Instagram Reel/in-feed content but cannot be identical.

Deliverable #7 Video Idea(TikTok)

The idea behind this video will be one of the TikTok videos where the audio says Nope..Yep...and people point to certain things.  So I want this video to be one of those style where the primary focus will be the Pay in 4 feature where I will start off the video with me standing in front of my brand new designed out gaming desk setup and the screen will read "What I Like About Klarna?". While saying "How did I get all this stuff"

Then questions will pop up on the screen like how did you pay for this? Then "Klarna's Pay in 4 method at any store in the app"

Is there any interest? and the background song will say "Nope"

Do they check your credit? "Nope" with a message on the screen saying one payment every two weeks

EXAMPLE - https://vm.tiktok.com/ZMRcW8v62/

Titles & Descriptions:

Samsung Galaxy Buds Live - MotionVFX Campaign

This is a Rap Tech Style video created where I showcase all of the features and give my initial impressions of the Samsung Galaxy Buds Live as well as well as the highlighting MotionVFX software.  By receiving exclusive access to get hands-on with the unreleased devices I was able to create something extremely unique within the Tech space for release event.

Herman Miller/Logitech

Campaign

This is a Rap Tech Style video created where I showcase all of the features of the Herman Miller/Logitech collaboration Gaming Chair.  By receiving exclusive access to get hands-on with the unreleased device I was able to create something extremely unique within the Tech space for a gaming chair.

Apple 2021 M1 iMac Campaign

This is a Rap Tech Style video created where I worked with Apple to showcase all of the features of the 2021 M1 iMac.  By receiving exclusive access to get hands-on with the unreleased device I was able to create something extremely unique within the Tech space for this computer.

Samsung Galaxy Note

Campaign

This is a Rap Tech Style video created where I showcase all of the features of the Samsung Galaxy Note 9.  By receiving exclusive access to get hands-on with the unreleased device I was able to create something extremely unique within the Tech space for a smartphone.

Samsung Galaxy Watch 4

Campaign

This is a Rap Tech Style video created where I showcase all of the features of the Samsung Galaxy Watch 4.  By receiving exclusive access to get hands-on with the unreleased device I was able to create something extremely unique within the Tech space for the Galaxy Watch 4 smartwatch.

Playstation 5 vs Xbox Series X

Campaign

This is a Rap Tech Style video created where I showcase all of the features of the Herman Miller/Logitech collaboration Gaming Chair.  By receiving exclusive access to get hands-on with the unreleased device I was able to create something extremely unique within the Tech space for a gaming chair.